Triple Bottom Line
IN THIS LESSON
Exploring the Triple Bottom Line: A New Business Paradigm
In this engaging 10-minute interview, Lisa Geason-Bauer from Evolution Marketing and Dr. Patrick Hillberg from Oakland University discuss the shift from traditional bottom-line thinking to the Triple Bottom Line (TBL) approach in businesses. They dive into how TBL accounts for the broader impact on people and the planet, and the rise of Certified B-Corps. This conversation offers valuable insights into how companies are adopting more sustainable and responsible business models.
