Carbonfree® Partner Program & Bluff Road Landfill Gas Project
Evolution Marketing purchased a total of 36 metric tonnes of CO2 (in the form of low impact renewables) through the Carbonfree® Partner Program in June of 2019. We are supporting a Landfill Gas Project (details below) in the Midwest, that is helping to build a resilient energy infrastructure.
“At Carbonfund.org, we continue to be so impressed when businesses such as Evolution Marketing take seriously their operational carbon footprint, make serious strides to reduce their carbon emissions, then spread the word among clients and colleagues, encouraging others to do the same. We are honored that Evolution Marketing is extending its leadership role in operational sustainability by joining our Carbonfree® Small Business Partnership Program and voluntarily neutralizing more carbon emissions than the business creates on an annual basis.”
- Linda Kelly, Vice President of Partnerships at Carbonfund.org.
Project Description: The Bluff Road Landfill Gas Project (Lincoln, Nebraska) is owned and operated by the City of Lincoln. The landfill began accepting waste in October 1988. The Project includes the initial installation of 54 vertical landfill gas extraction wells, collection system piping, blower/flare station, and valves, pumps, and meters for the purpose of capturing and destroying methane.
Evolution Marketing’s Low Carbon Transportation Story:
In 2010 Evolution Marketing completed our first carbon footprint analysis, during that process we realized that the majority of our footprint (over 75%) was coming from our vehicle. After identifying where the majority of our carbon was located within the Evolution Marketing operational system, we decided to redesign (rethink) a new process for transportation decisions. In 2010 we began to develop the outline for our sustainable transportation program, this program has evolved over the last nine years and now covers all facets of our teams' decision making in relationship to transportation.
For the first five years that Evolution Marketing was in business, we generated about 11.6 tonnes of CO2 from driving our non eco-friendly vehicle and that accounted for 75% of our total carbon footprint. In 2012 we purchased carbon offsets to cover all the miles driven. We used the data generated in our carbon foot print analysis to make a responsible business decision when it came to replacing our vehicle. In 2012, we were the first business in WI to purchase the ZERO EMISSION all-electric Nissan Leaf for our fleet. From June 2012 – Dec. 31st, 2018 we put 27,374 miles on our company Leaf. Evolution Marketing mitigated 7.32 tonnes of CO2 from entering the atmosphere. That’s the equivalent of fueling .887 homes’ energy use for one year OR the carbon sequestered from 8.6 acres of U.S. forest over a year.
“At Evolution Marketing we have striven to manage our business in a triple bottom line manner; since 2010 we have established a robust internal organizational policy for transportation that takes into account a holistic management approach to sustainability.“
Our current transportation policy is…(1) if we can attend the meeting via conference call/video call, we will participate in the meeting from our office. If an in-person meeting is required, we will (A) drive the zero-emission electric fleet vehicle to the meeting; if the meeting is more then 30 miles away we will (B) try to carpool with a colleague going to the meeting/event and if that will not work, we will as the last resort (C) drive the 42 mpg compact car to the event. In the event that (C) occurs, Evolution Marketing will offset the carbon footprint of the miles driven by the gas vehicle.