In a world filled with climate news, misinformation, and constant distractions, it can be challenging to stay focused on real solutions. This webinar will explore how individuals and businesses can break through the noise, engage more effectively in climate conversations, and take meaningful action.
We will discuss how distraction, overwhelm, and emotional responses impact our ability to act on climate solutions. From there, we will examine how different generations (Gen X, Millennials, and Gen Z) engage with media, respond to misinformation, and navigate social platforms. This will provide a foundation for understanding how to be more intentional in climate discussions and counteract the overwhelming nature of modern communication.
We will explore strategies for addressing misinformation and fear-based narratives, as well as ways to focus on shared goals and solutions. Additionally, we will discuss how to connect with those who have different perspectives and how to turn fear into action.
This event is designed for sustainability professionals, business leaders, advocates, and anyone who wants to enhance their communication strategies and drive meaningful climate action.
By attending this webinar, participants will gain practical strategies for engaging in effective climate communication, participate in thought-provoking discussions, and connect with a community committed to sustainable action. The session will provide tools and insights to help break through the noise, stay engaged, and drive real impact.
Register now to be part of this important conversation!
Meet the Speakers:
Lisa Geason-Bauer - ESG and Sustainability Practitioner, Trained B Consultant (Linkedin)
Lisa Geason-Bauer, founded Wisconsin’s first triple bottom line managed sustainability consulting, environmental communications and ethical marketing firm (Evolution Marketing) in 2007. As an ESG, sustainability practitioner and storyteller Lisa has led the implementation of sustainability strategies and corporate social responsibility programs, projects within the responsible business, government and the non-profit sectors for over a decade and a half. Practical and pragmatic in her leadership style, Lisa excels at building consensus between diverse stakeholder groups and moving a project, action, or initiative forward.
Lisa has been helping companies to become Certified B Corps since 2016. As a consultant she has worked on projects in supply chain sustainability, workforce development, renewable energy, energy efficiency and the green building space. As a B Consultant she has worked with a variety of different manufacturing companies, helping navigate them through the B Impact Assessment, and assisting them to unpacking their more complex supply chain systems and their business to consumer products impacts.
Lisa is a co-founder of B Local Wisconsin and she is currently serving in the role of President. In 2023, Lisa was part of the first cohort of US & Canadian B Consultants to complete the new B Lab US & Canada Trained B Consultants Program.
Leah Steinberg - Sustainability Practitioner & Certifications Specialist, B Lab Outside Verifier (Linkedin)
As a Sustainability Consultant at Evolution Marketing, has been deeply involved in the B Corp movement for the past five years. Her commitment is highlighted by her participation in the B Lab Global Outside Verifier Pilot Program in 2020, where she gained comprehensive knowledge of the B Corporation certification process, learning the ins and outs to help businesses achieve and uphold their sustainability goals. Following participation in this program Leah was a contracted consultant to B Lab US and Canada where she managed the recertification process for more than 150 B Corps. Leah is a 2018 graduate of University of Wisconsin, Madison with a degree in political science and a certificate in environmental studies from the Nelson Institute.
Jenny Morgan - Climate Solutionist and Author, Cancel Culture in Climate (LinkedIn)
Jenny Morgan is a dedicated advocate for sustainable change, with expertise spanning Corporate Social Responsibility, social and environmental impact, the B Corp Movement, and climate strategy. Her passion lies in creating lasting, positive impact, and fostering collaboration within the climate movement. As a public speaker and climate strategist, Jenny has engaged thousands of individuals, helping to inspire action and meaningful contributions to the fight against climate change.
In her debut book, Jenny shares her insights on the importance of unity in climate action, drawing from her experiences speaking at major events like S&P Global’s Carbon Management Americas, PNW Climate Week, B Corp’s BLD Conference, and Microsoft’s Connect Conference. She is passionate about guiding businesses toward sustainable practices and building a community rooted in action and accountability.
Jenny lives in the Pacific Northwest with her husband, two children, and their two large dogs. Connect with her on LinkedIn at linkedin.com/in/jennycmorgan or visit cancelcultureinclimate.com.
Stephanie Krubsack - Founder & CEO, Purevant Living (LinkedIn)
Stephanie Krubsack is the Founder & CEO of Purevant Living, a consulting, marketing and media company that helps companies increase profits and leave a positive impact on person and planet. She focuses on sustainable business development from planning to implementation, corporate training, workshops, and communications. Also the creator of Person & Planet magazine and podcast, the two platforms come together as a resource to expand reach to stakeholders on solutions for the planet and personal health.
August M. Ball - Founder, Cream City Conservation (LinkedIn)
August M. Ball is the founder of Cream City Conservation. She helps organizations attract and retain top talent from diverse candidate pools, making their workforce stronger and their programs more sustainable and relevant. Simultaneously, through Cream City Conservation Corps, she cultivates the next generation of environmental stewards by engaging traditionally underrepresented youth in blue/green career pathways.