While serving in the volunteer capacity of Greener Oconomowoc President, Lisa Geason-Bauer worked with the Oconomowoc Area Chamber of Commerce Executive Director to start the Oconomowoc Winter Farmers Market as a joint partnership between the two organizations. The Oconomowoc Winter Farmers Market began in Nov. of 2010 as a pilot, running once a month from November 2010 to April 2011. In Sept. of 2011, Greener Oconomowoc, Inc. created the volunteer position - Oconomowoc Winter Farmers' Market Director which Lisa was elected to by the Greener Oconomowoc membership. She was elected this position for seven years. Under Lisa's leadership, the Oconomowoc Winter Farmers Market was the first Travel Green Certified Winter Farmers Market in Wisconsin. In 2014, the Oconomowoc Winter Farmers' Market became a weekly winter market severing the greater Lake Country Area.