In 2010 Evolution Marketing completed our first carbon footprint analysis, during that process we realized that the majority of our footprint (over 75%) was coming from our vehicle. After identifying where the majority of our carbon was located within the Evolution Marketing operational system, we decided to redesign (rethink) a new process for transportation decisions. In 2010 we began to develop the outline for our sustainable transportation program, this program has evolved over the last eight years and now covers all facets of our teams' decision making in relationship to transportation.
For the first five years that Evolution Marketing was in business, we generated about 11.6 tons of CO2 from driving our non eco-friendly vehicle and that accounted for 75% of our total carbon footprint. In 2012 we purchased carbon offsets to cover all the miles driven. We used the data generated in our carbon foot print analysis to make a responsible business decision when it came to replacing our vehicle. In 2012, we were the first business in WI to purchase the ZERO EMISSION all-electric Nissan Leaf for our fleet. From June 2012 – Dec. 31st, 2017 we put 27,099 miles on our company Leaf. Evolution Marketing mitigated 7.3 tons of CO2 from entering the atmosphere. That’s enough to fuel .78 homes’ energy use for 1 year.
At Evolution Marketing we have strived to manage our business in a triple bottom line manner; over the last eight years, we have established a robust internal organizational policy for transportation that takes into account a holistic management approach to sustainability.
Our current transportation policy is…(1) if we can attend the meeting via conference call/video call, we will participate in the meeting from our office. If an in-person meeting is required, we will (A) drive the zero-emission electric fleet vehicle to the meeting; if the meeting is more then 30 miles away we will (B) try to carpool with a colleague going to the meeting/event and if that will not work, we will as the last resort (C) drive the 42 mpg compact car to the event. In the event that (C) occurs, Evolution Marketing will offset the carbon footprint of the miles driven by the gas vehicle.